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1)Some hotel managers believe the brand name on a hotel is critical to its success; others feel profitable hotels can still be operated as independents

1)Some hotel managers believe the brand name on a hotel is critical to its success; others feel profitable hotels can still be operated as independents or that the brand name on a hotel is actually less important than it once was. What do you believe are the major obstacles faced by independent hotels? How can an effective management team overcome these issues? Be specific with your explanation

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