1.State those three types of business-level strategies which the Ethiopian Airlines uses. (3 pts)
2.Michael Porter (1985) identified three generic strategies and cost leadership is one of these. State how competitive advantage can be achieved through the application of cost leadership strategy? To be precise, what are the preconditions that make the cost leadership strategy an attractive competitive approach? You are required to mention any three of those preconditions. (4.5 pts)
Cost leadership strategy is an attractive competitive approach if:
3.An “information system” must be designed and installed appropriately to provide support for internal decision making and for monitoring the progress of strategy implementation particularly when there is related diversification. What are those important features that an information system must consist of? (4 pts)
4.Vertical integration can be full, taper and quasi. Here, you are required to define what full integration strategy does mean briefly. (2 pts)
5.Assume that a company that is engaged in Emergency Ambulance Service (EAS) wants to expand its business by establishing a Paramedical College that produces paramedics for its EAS. What type of corporate-level strategy is such a move? (2 pts)
6.As it is known, Ethiopian Airlines engaged in airplane ticketing, passenger flight and hotel services. In this case, which corporate-level strategy Ethiopian Airlines uses? (1.5 pts)