Question
1.The retail marketing mix is often discussed in terms of the Retail House. Compare and contrast three (3) retail businesses to illustrate how the elements
1.The retail marketing mix is often discussed in terms of the "Retail House". Compare and contrast three (3) retail businesses to illustrate how the elements of the "Retail House" are used by retailers to position their retail brand in the market place.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
