Question
1.Think ofa company you'd like to interview with, and list 1-2 specific factors for each of porter's five forces. 2. Pick your favorite brand and
1.Think ofa company you'd like to interview with, and list 1-2 specific factors for each of porter's five forces.
2. Pick your favorite brand and look at the 5Cs for that company. What is the brand's "situation analysis"? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
