Social Media has become an important part of the Promotional Strategy for almost all companies.

Based on the scenario presented, create partial social media plan to include the following:

a.) The target audience: who is Starbucks trying to reach with its social media efforts? (2 marks)

b.) Tools and platforms: what social media tools and platforms will be most relevant to reach the target? (4 marks)

c.) Evaluation: how will Starbucks monitor the campaign and determine if it was successful? (4 marks)