1.To what extent did Starbucks' previous experience with international markets prepare it for entering the Australian market?

Starbucks' marketing was based around an 'experience related' concept as opposed to one featuring material benefits. How do cultural differences influence the way a concept is interpreted differently in different countries?

In what respects was Starbucks' research into the Australian market inadequate? With the benefit of hindsight, what strategies should Starbucks have adopted when entering the Australian market?