1.Using your assessment as basis, prepare a marketing brief. 2. The brief shall be your recommendation as a marketing practitioner on TikTok as an online shop. 3. The brief shall include 1. Marketing/campaign objectives 2. Target market/segment (rationale for the selection) 3. Considerations of the target market/segment 4. Strategy recommendation/calibration. 5. Marketing Implementation 6. Metrics/Measures Guides: 1. Effects of recent developments on the current campaign. 2. Viability of current marketing efforts. 3. Relevance of current image and branding. 4. Effectiveness of current marketing strategies and implementation