1.Watch video: Mauborgne, R. (2013, November 7). Blue Ocean Strategy, create new markets and leave the competition behind. Retrieved from https://www.youtube.com/watch?v=i4CnHp14PZo (6:01)

It is six minutes in length and speaks to value chain innovation. Consider the following: Some say Blue Ocean Strategy by Kim and Mauborgne (2015) is only for start-up organizations. Yet throughout the book, we see it utilized for both incumbents and new entrants.

Provide a five-minute synopsis of a section of Blue Ocean Strategy that you believe would be applicable at a electric health records department meeting. What section of the book would you select to highlight?