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1.What geographic and demographic characteristics do professional athletes have? 2. What are the psychographic attributes of professional athletes? 3. What are the behavioristic attributes of

1.What geographic and demographic characteristics do professional athletes have?

2. What are the psychographic attributes of professional athletes?

3. What are the behavioristic attributes of professional athletes, such as media and buying habits?

4. What is the approximate population (how many potential customers) of this market segment?

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