1.What important fact about the use of digital media should the designer be aware of?

If a company is looking to attract opinion leaders, digital media is not the best choice.

If digital media is used ineffectively, it may cause the company to lose new customers.

It is easier to design a digital media campaign since the elements rarely change.

The use of digital media will always enhance the relationship the company has with its current customers.

Digital media should not use the same elements as print and broadcast media.

2. For a long time, actor William Shatner was the celebrity spokesperson for Priceline.com. He appeared in a number of ________ commercials to talk to potential customers about low airline and hotel deals available from Priceline.com.

presenter

lifestyle

slice-of-life

demonstration

straight-sell