1.What influenced customers much - the Pizza Hut dining experience with unique taste or the Domino's 30-minutes short delivery time. Moreover, how pizza Hut counter this Domino's 30 minutes customer influencing strategy?

2.Discuss on adaptation of localized, regional based menus by both the two companies. In addition, Pizza hut particularly performed which unique activities to attract customers?

3.Because of poverty, India is highly price sensitive market. In this scenario, how both of these companies handled price war since products cannot be sold on "Break Even"?

4.In general, companies spend maximum on promotions in initial days of launching but both of these two companies spent much in later years i.e. after five years of launching. WHY?

Explain your answer in the light of IMC. What IMC tools, both the two companies used to promote their products?

5.Pizza Hut outlets are very limited in numbers than Domino's Pizza. How would you justify this Pizza Hut's approach whereas in Pakistan, Pizza Hut is much higher in numbers than Domino?