1.What is a promotional strategy and how should I explain the concept of a competitive advantage in relation to promotional strategy?

2.Why is understanding the target market a crucial aspect of the communication process?

3.In a clear term, how can I discuss the attention, interest, desire, and action (AIDA) concept. How do these different stages of consumer involvement affect the promotional mix?

4. How should I explain the difference between a "pull" promotional strategy and a "push" promotional strategy, and Under what conditions should each strategy be used?