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1.What is the channel arrangement between Viacom, Time Warner, and consumers? Who are the intermediaries? 2.What is the channel conflict between Viacom and Time Warner?

1.What is the channel arrangement between Viacom, Time Warner, and consumers? Who are the intermediaries?

2.What is the channel conflict between Viacom and Time Warner?

3.Obviously the conflict between Viacom and Time Warner has strained their relationship. If you were in charge of one of these companies, what steps would you take to improve their channel relationships?

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