Question
1.What is the difference between a price strategy and a price tactic? Give an example. 2.What are the three basic defenses that a seller can
1.What is the difference between a price strategy and a price tactic? Give an example.
2.What are the three basic defenses that a seller can use if accused under the Robinson-Patman Act?
3.The U.S. Postal Service regularly raises the price of a first-class stamp but continues to operate in the red year after year. Is uniform delivered pricing the best choice for first-class mail?
4.How is the "information age" changing the nature of pricing?
5.Have you ever paid a price penalty? How did it affect your attitude toward that company?
6.During a recession, what pricing strategies would you consider using to gain or maintain product-market share? Explain your answer.
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