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1.When they are first introduced, new iPhones are sold for high prices. Consumers are willing to pay these prices in order to be among the
1.When they are first introduced, new iPhones are sold for high prices. Consumers are willing to pay these prices in order to be among the first to capture the use of this new technology. Realizing this, marketers set the price for these phones at the highest price consumers who really desire the product would pay. These marketers were using a pricing strategy.
a.penetration
b.prestige
c.bundle
d.skimming
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