1.Which of the following statements isNOTtrue about attitudes?

A.They are formed via learning

B.They imply a negative or positive evaluation

C.They always emerge from complex cognitive processes (thinking)

D.They are lasting

2.When consumers base their attitude towards objects on how well it fits their self-image, this is termed?

A.Utilitarian function

B.Value-expressive function

C.Ego-defensive function

D. Knowledge function

3.Which of the following defines attitudes?

A.A lasting positive evaluation of an object, person or brand

B.A variable positive or negative evaluation of an object, person or brand

C.A compound of consumer's beliefs, feelings, and behavioral intentions towards an object, person or brand

D.A predisposition to purchase a brand over alternatives

Identify and describe an Ad in which fear appeal has been used?

In your opinion, was it an effective approach (i.e. did it work)? Why or why not?