1)You have a client who wants to launch their new Insurance Business. The client has two objectives in mind. They would like to market this new insurance product to its customer base and collect information from them. Which two types of ads should you use for this client & why?

2)UBER Eats is planning to expand into Pakistani Market. Given its success, they are planning to offer 50% Discount on downloading the app & creating awareness related to their customers who downloaded it. Which marketing objectives they should be using to market Uber EATs & why?

3)A large retail advertiser with more than 5,000 products wants to upsell to consumers who have purchased products on its website. The retailer needs to reach customers who viewed products on the website and did NOT purchase any product. The retailer wants to dynamically retarget this audience. Which objective should be selected when setting up this campaign & why?

4)A retail fashion brand needs to generate awareness for one of its popular collection. The brand measures success by ad recall at each stage of the campaign and must be able to increase spend if positive results occur. Which objective would you recommended them & why?

5)An advertiser is launching a campaign to educate people on its new products. The products are complex and require more detailed explanation than possible in the ads. So, the advertiser needs to direct people to a microsite to learn more about the products. The advertiser's goal is to direct as many people as possible to this information within its limited budget. Which campaign objective should the advertiser choose & why?