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1.Your success with Comcast has landed you a position with DirectTV, who have retained you to consult on pricing for its satellite programming. Through extensive

1.Your success with Comcast has landed you a position with DirectTV, who have retained you to consult on pricing for its satellite programming. Through extensive market research, your team has identified two types of customers who subscribe to DirecTV; there are approximately 1,000,000 of each type in DirecTV's Chicago service area. The values they place on different types of DirecTV -provided programming are as follows:

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