$2$

$10$

$1$

Buyer power

$2$

Threat of new

Rivalry among

entrants

$3$

existing competitors

$4$

Threat of substitute

products or services

$5$

Supplier power

Match each of the options above to the items below.

References

The power of suppliers to drive up prices of materials

The power of competitors

The power of competitors to enter a market

The power of customers to drive down prices

The power of customers to purchase alternatives