$21.$Three of the six reasons why keeping clients longer and more satisfied leads to higher profits are:

a$.$ Higher probability prospects

b$.$ Less cost to satisfy the client

c$.$ Ability to leverage relationship to other services

d$.$ Repeat clients protect the relationship and keep your success to themselves

e$.$ A$,$ B

f$.$ B and C

g$.$ A$,$ B$,$ C

$22.$ Companies that have a dedicated Marketing Research budget are nearly two times more likely to report that they are effective in using

innovation as a method to get closer to their clients.

a$.$ True

b$.$ False

$25.$The purpose of a communication strategy should be defined as a basis of the strategy and should also include a definition of the role of

communications. This is similar for a marketing strategy.

a$.$ True

b$.$ False