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2 3 - A frozen food manufacturing company is using television commercials to advertise a new range of frozen yoghurts. These commercials communicate the health
A frozen food manufacturing company is using television commercials to advertise a new range of frozen yoghurts. These commercials communicate the health benefits of these goods to the target audience with the aim of increasing sales. Which of the following Ps of the marketing mix does this scenario best relate to
a Plan
b Place
c Promotion
d Product
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