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2 3 . When a firm diversifies its product / service lines, covers broad geographic areas, utilizes unrelated market channels, or begins to serve heterogeneous

23. When a firm diversifies its product/service lines, covers broad geographic areas, utilizes unrelated market channels, or begins to serve heterogeneous customer groups, a __________ structure rapidly becomes inadequate.
Group of answer choices
A) holding company
B) divisional
C) functional
D) product-team
E) matrix

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