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2 3 . When a firm diversifies its product / service lines, covers broad geographic areas, utilizes unrelated market channels, or begins to serve heterogeneous
When a firm diversifies its productservice lines, covers broad geographic areas, utilizes unrelated market channels, or begins to serve heterogeneous customer groups, a structure rapidly becomes inadequate.
Group of answer choices
A holding company
B divisional
C functional
D productteam
E matrix
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