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In the creative process of developing advertising campaigns, the role of the judge is critical. In this discussion topic, you will play the role of

In the creative process of developing advertising campaigns, the role of the judge is critical.  In this discussion topic, you will play the role of the Judge.  Choose one advertisement that you can provide a link on You Tube.  Is the idea for the advertisement an "aha" idea?  What was your original reaction to the ad?  What is good or bad about this idea?  What is the cultural bias of the ad?  Does the audience have the same bias?  What is clouding your thinking?   Who is the target audience?   Will the ad be effective with the target audience?  Would you recommend this ad to a client of your advertising agency?  Why or why not?

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