$2\mathrm{.}5$ points

The following table illustrates hypothetical brand ratings:

$\backslash$table$[[$Attribute$,\backslash$table$[[$Importance$],[$Ranking$]],$Brand Performance Ratings$],[$Brand A$,$Brand B$,$Brand C$,$Brand D$],[$Quality$,1,$Excellent,Excellent,Very Good,Excellent$],[$Prestigious Image,$2,$Excellent,Poor,Excellent,Very Good$],[$Price$,3,$Excellent,Good,Poor,Good$],[$Ease of Use,$4,$Fair,Fair,Good,Good$]]$

What brand will be the best selection if a consumer is using a compensatory approach?

Brand C

Brand A

Brand D

Brand B