Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

2 a . Discuss the elements of the promotional mix: advertising, public relations, sales promotion, personal selling, and social media. ( 2 5 pts )

2a. Discuss the elements of the promotional mix: advertising, public relations, sales promotion, personal selling, and
social media.(25 pts)
2b. How do the uses of each differ?
Describe the differences between a pull and push communication strategy. Provide two real world examples of each.
(25 pts)
You have just opened a new Microbrewery in Alfred NY. Use the AIDA model to explain how you will need to move
consumers through the steps in the model to try and use your business. (25 pts)
image text in transcribed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Natural Resource Management Reimagined

Authors: Robert G. Woodmansee

1st Edition

1108740138, 978-1108740135

More Books

Students also viewed these General Management questions