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2 a . Discuss the elements of the promotional mix: advertising, public relations, sales promotion, personal selling, and social media. ( 2 5 pts )
a Discuss the elements of the promotional mix: advertising, public relations, sales promotion, personal selling, and
social media. pts
b How do the uses of each differ?
Describe the differences between a pull and push communication strategy. Provide two real world examples of each.
pts
You have just opened a new Microbrewery in Alfred NY Use the AIDA model to explain how you will need to move
consumers through the steps in the model to try and use your business. pts
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