Question
2 a. What is the country of origin effect? In your explanation, use examples. b. Why have researchers recently focused on the Chinese market and
2 a. What is the country of origin effect? In your explanation, use examples.
b. Why have researchers recently focused on the Chinese market and their country of origin effects? What are some of the main trends in the Chinese consumers' preferences and the factors that are influenced by the country of origin effect?
(Where possible use theory and examples to support your answers)
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
