Question
2. Analice la sinergia de la visin, misin y valores con la estrategia de comunicacin de marca. 3. Cules han sido los factores de xito
2. Analice la sinergia de la visin, misin y valores con la estrategia de comunicacin de marca.
3. Cules han sido los factores de xito en la creacin de la diferenciacin y la ventaja competitiva de la marca Under Armour con respecto a sus principales contendientes?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
