2) Apply Johnson's Cultural Web model to the case and use this to compare and contrast the culture of TED before the change (2012) and after the change (2014). You must create a table so you can apply the web once for 2012 and once for 2014. Note: you should discuss the most significant similarities and differences between 2012 and 2014 and how the cultural changes were achieved. In addition, you may use any other relevant academic theory to develop and support your ideas