2: Choose one site from a company whose products or services you have considered purchasing or have purchased in the past.You are encouraged to select one of the sites you analyzed in a previous week, but this is not a strict requirement. 3: In the discussion forum below, list the 'Basic Information' about the site and a brief 'Keyword Analysis' in bullet point form. This should take roughly 10 minutes. For guidance on this Step, refer back the Resources sections for the Week 2 Assignment andWeek 3 Assignment. Basic Site Information Site URL: Primary audience(s): Calls-to-Action: Keyword Analysis Top Organic Keywords: Missing Keywords: Weak Keywords: 4: In a new paragraph, recommend one 'Backlinking Strategy'from the list in Resource 1 to improve your site's ranking on Google SERPs and visibility on other sites. To complete the Step, use the 'Backlink Gap' tool from Semrush. This should take roughly 20 minutes. 5: In a second paragraph, recommend one 'Rich Result Strategy'from the list in Resource 2 to improve the visibility of the site on Google SERPs. This should also take roughly 20 minutes. 6: At the bottom of your discussion post, write brief summary of your proposed recommendations that includes the following: 1 An explanation of why you believe your backlinking strategy and content strategy will increase rank of the specific site you selected on Google SERPs 2 One question to the class to solicit feedback on your proposed technical strategies.