2. Create an advertising campaign for this company. Including. a. A mission statement of the company - this should be readily available from the owner. If not create one. b. Situational analysis - their target market and current social media outreach. See Chapter / for demographic variables and other specific target market characteristics. c. SWOT analysis of the company and brand (Strengths. Weaknesses Opportunities & Threats at least 2 of each d. Advertising Objectives and sales and popularity (likes shares followers, etc.) targets to reach the target audience. e. Sample ads for at least 3 social media platforms (i.e. racebook, Twitter, Instagram or other ones, for example) with a description of each target market to be reached, how the effect of the ad will be tracked, why you chose this type of ad for that specific social media, and how often it should run in a day/week/month. THESE ADVERTISEMENTS MUST BE CREATED BY YOU. f. Explain ethical considerations that you might need to consider for this non-for profit business and its advertising campaign. Are there any topics that would not be appropriate for this business and are there any national movements currently running from which this business could benefit, such as #endhunger or #metoo