2. Explain the concept of communication styles and how a salesperson might flex his or her own style to better match the style of the buyer. How would the salesperson's behaviors and activities differ as he or she advances through the different stages of the selling process? Illustrate your answer with examples.

3. Explain the role of functional attributes and psychological attributes in the post-purchase determination of customer satisfaction.

2. Explain the concept of communication styles and how a salesperson might flex his or her own style to better match the style of the buyer. How would the salesperson's behaviors and activities differ as he or she advances through the different stages of the selling process? Illustrate your answer with examples. 3. Explain the role of functional attributes and psychological attributes in the post-purchase determination of customer satisfaction