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2. Historically, hierarchical scale has been used by artists to communicate power or rank in social and religious contexts, but identifying importance using scale
2. Historically, hierarchical scale has been used by artists to communicate power or rank in social and religious contexts, but identifying importance using scale (or implied scale) may also be used in visual communication design. Can you think of an example from everyday life-perhaps in advertising- where scale is use to indicate importance? How is it being communicated and is it effective?
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Certainly in advertising the use of scale is often employed to indicate importance and draw attentio...
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
