2. Identify the Environment Task Environment Inte Intel supplies the component parts to companies such as Dell Walmart Walmart is such a large distributor that is can control customers access to a particular organization's goods Del Dell segments its customers into 4 distinct groups Apple Apple competes for many of the same customers as Dell and HP Amazon Amazon enjoys a high level of brand loyalty that can act as a barrier to the entry of new competitors. General Environment Interest Rates Low interest rates provide both individuals and companies with more money to spend. Videoconferencing Videoconferencing is technology that enables managers to supervise and coordinate geographically dispersed teams. PepsiCo PepsiCo took advantage of the growing emphasis on fitness to gain market share from Coca Cola Age 65 Many people are postponing retirement beyond the traditional ages of 65, leading to an increasingly aging workforce. European Union The European Union changed laws affecting international commerce and lowered barriers to the free flow of goods