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2. In chapter 2- Services Marketing, 7th edition, Authors: Zeithaml, Bitner, Gremler Chapter 2 discusses the prospective gaps that stand to impede perceptions of service
2. In chapter 2- Services Marketing, 7th edition, Authors: Zeithaml, Bitner, Gremler
Chapter 2 discusses the prospective gaps that stand to impede perceptions of service quality.
If people were to be a consultant for the organization what specific recommendations would people offer management in an effort to minimize any perceived gaps?
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