Integrated Marketing Communications

Please be sure that each answer on this is THOROUGH. There is no wrong answers, be creative

1)It is 2045. You have built a sterling reputation as an international marketer of some renown. Nestle, the world's largest food and coffee purveyor have asked you to consult on their marketing of a new upscale coffee brand in the United States. The brand amazingly is an instant coffee but wins kudos from even strident coffee snobs as being delicious. In fact, some 15% of Starbucks in Central Europe have closed their doors since this exciting brand has been introduced. Before you first meeting at headquarters in Vevey, the Swiss have asked you to provide a checklist of considerations to consider when marketing this breakthrough brand in the United States. What will they have to do differently than they did in their home turf?

2) It is 2041. A Harvard classmate has become a wealthy venture capitalist. She and some investment bankers have recently bought the mid-west rights to Faygo Beverages, a long-time brand that has been defunct for a few years. The distribution is in Michigan, Iowa, Wisconsin and Minnesota. She asks you to come aboard and craft a marketing/advertising/IMC strategy for her. You are given no budget but asked to do "what it takes." You are thrilled as this is the "build up" approach which you always dreamed of executing regarding budgeting. What do you recommend? Warning--this is 20 years from now so use your imagination regarding media alternatives in 2038. There is no definitive right or wrong answer.

3) The time is 2044. You have been hired by Google to help market self-drive cars. They have proven to be safer than human controlled vehicles and insurance rates have fallen as artificial intelligence has proven to be stronger than human judgement when driving. One thing is holding back the spread of self-drive cars. The self-drive cars are designed to never exceed the speed limit which many people all over the world tend to ignore. How would you position self-drive cars marketing to eliminate this short coming of the technological marvel?