2. Internal analysis

Examine the current internal marketing environment, identifying the main elements of analysis and highlighting the most influential factors. o Among the factors and analysis identified in your research as important, a comprehensive audit and evaluation of the current marketing positioning, targeting and marketing mix is recommended.

3. External Microenvironmental analysis

Examine the current microenvironment environment, identifying the main elements of analysis and highlighting the most influential factors. o Among the factors and analysis identified in your research as important, a comprehensive assessment of current close competitor marketing positioning, targeting and marketing mix is recommended.

4. External Macroenvironmental analysis

Examine the current macroenvironment environment, identifying the main elements of analysis and highlighting the most influential factors.

• Among the factors and analysis identified in your research as important, a comprehensive PESTLE analysis is recommended.