$2$ points

Jaquelyn sees a social media ad for a new photo$-$editing app. The ad highlights the product's features: lighting and cropping options. But the ad does not focus on the benefits that users receive from the app: transforming an unsatisfactory image into a great one and removing distracting objects from the edges. Jaquelyn does not think the app would be very useful. What concept describes why this ad was not as effective as it could have been?

a$.$ Tunnel vision

b$.$ Narrow spread

c$.$ Sensory overload

d$.$ Marketing myopia