2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Whole Foods Airstream Generates content that reflects an Focuses on quality, Image and community, which is an expensive understanding of what its customer is approach but one that has staying power and rarely decreases in value, looking for Launched a new website and digital experience in 2014, Promotes a "greener" lifestyle such as Offers community and dealership events where customers can sit in an eliminating plastic bags. Airstream to experience it themselves. Focuses on local aspect of the stores Uses the tagline "Live Riveted" for its promotional campaigns. and lessens the feeling of shopping at a big chain store Has a unique and cheerful store design that is easy to navigate. Partners with shows like Top Chef to promote its products. Hosts events, runs multiple blogs and has an app. A. Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service Offerings section of their marketing plan. (2 marks each - 12 marks) Airstream Whole Foods 1 1 2 2 3 3 B For each organization, identify 2 marketing strategies that would likely have to be adapted or localized for an international market. (2 marks each - 8 marks) Whole Foods: Airstream: 1 2 2 What are three examples of cultural adiustments that international sales representatives may be required 2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Whole Foods Airstream Generates content that reflects an Focuses on quality, Image and community, which is an expensive understanding of what its customer is approach but one that has staying power and rarely decreases in value, looking for Launched a new website and digital experience in 2014, Promotes a "greener" lifestyle such as Offers community and dealership events where customers can sit in an eliminating plastic bags. Airstream to experience it themselves. Focuses on local aspect of the stores Uses the tagline "Live Riveted" for its promotional campaigns. and lessens the feeling of shopping at a big chain store Has a unique and cheerful store design that is easy to navigate. Partners with shows like Top Chef to promote its products. Hosts events, runs multiple blogs and has an app. A. Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service Offerings section of their marketing plan. (2 marks each - 12 marks) Airstream Whole Foods 1 1 2 2 3 3 B For each organization, identify 2 marketing strategies that would likely have to be adapted or localized for an international market. (2 marks each - 8 marks) Whole Foods: Airstream: 1 2 2 What are three examples of cultural adiustments that international sales representatives may be required