2- The Case of SMORE: There is a huge increase in the International trade. Competition forces companies to enter new markets. By using market research, most of the brands try to discover additional segments in the name of attaining success in the international trade. With the same purposes, SMORE, an Italian toy retail chain, finds Turkey's toys' market attractive to enter. First it seems like a suicide because of the economic and financial instability of the country. Later, by the help of detailed information, they find a niche market in Turkey. They realize that the divorce and the childbirth rates are increasing every passing year in Turkey. Addition to this, most grandparents are actively buying more toys for their grandchildren. The psychology differs from consumer segment to segment and generating loyalty specifically in this market is hard to handle. In general, families don't want to spoil their children, but they want to educate them on choosing between product smartly. In order to avoid any conflicts; SMORE starts producing toys that mostly help children to increase their cognitive intelligence, it has made from natural ingredients like wood and direct link to its own mobile application to play in different fields virtually. SMORE increased its profitability, brand knowledge and awareness through digital play points, entertainment and learning utilities. The brand has also created a unique character FAGO as a promotional strategy in the Turkish market. Turkish children really like the character FAGO and they are willing to buy FAGO related products of SMORE. Today, SMORE's brand positioning strategy is against to harmful cheap toys. With the support of its customers' love to their healthier and educational toys, SMORE is very close to become the leader of its market but not yet there. Please Answer the Following Questions Regarding the SMORE Case a) Explain SMORE's marketing management process of 4P strategies in Turkish market. Draw product life cycle, state the term and then elaborate in detail on the other P strategies (price, place, promotion) simultaneously. (20) b) SMORE took another opportunity to go beyond their specialty and take action to invest in the textile industry. SMORE is giving options to their clients to create and buy their personally designed FAGO mascot "FAGOLIKE designed clothes through a digital platform. This so-called investment become so popular that they like to extend their vision by starting to launch retail shops, "FAGO's World' to sell those designed clothes. Explain these two attacks' FAGOLIKE and FAGO's World considering Ansoff matrix. Please add how & why these attacks improve SMORE's marketing management. (15) 2- The Case of SMORE: There is a huge increase in the International trade. Competition forces companies to enter new markets. By using market research, most of the brands try to discover additional segments in the name of attaining success in the international trade. With the same purposes, SMORE, an Italian toy retail chain, finds Turkey's toys' market attractive to enter. First it seems like a suicide because of the economic and financial instability of the country. Later, by the help of detailed information, they find a niche market in Turkey. They realize that the divorce and the childbirth rates are increasing every passing year in Turkey. Addition to this, most grandparents are actively buying more toys for their grandchildren. The psychology differs from consumer segment to segment and generating loyalty specifically in this market is hard to handle. In general, families don't want to spoil their children, but they want to educate them on choosing between product smartly. In order to avoid any conflicts; SMORE starts producing toys that mostly help children to increase their cognitive intelligence, it has made from natural ingredients like wood and direct link to its own mobile application to play in different fields virtually. SMORE increased its profitability, brand knowledge and awareness through digital play points, entertainment and learning utilities. The brand has also created a unique character FAGO as a promotional strategy in the Turkish market. Turkish children really like the character FAGO and they are willing to buy FAGO related products of SMORE. Today, SMORE's brand positioning strategy is against to harmful cheap toys. With the support of its customers' love to their healthier and educational toys, SMORE is very close to become the leader of its market but not yet there. Please Answer the Following Questions Regarding the SMORE Case a) Explain SMORE's marketing management process of 4P strategies in Turkish market. Draw product life cycle, state the term and then elaborate in detail on the other P strategies (price, place, promotion) simultaneously. (20) b) SMORE took another opportunity to go beyond their specialty and take action to invest in the textile industry. SMORE is giving options to their clients to create and buy their personally designed FAGO mascot "FAGOLIKE designed clothes through a digital platform. This so-called investment become so popular that they like to extend their vision by starting to launch retail shops, "FAGO's World' to sell those designed clothes. Explain these two attacks' FAGOLIKE and FAGO's World considering Ansoff matrix. Please add how & why these attacks improve SMORE's marketing management. (15)