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2. The concept of the target market is only referring to a segment of the market that the business chooses. 5. Market positioning according to

2. The concept of the target market is only referring to a segment of the market that the business chooses.

5. Market positioning according to product attributes is an enterprise based on the use of the product to make a difference.

6. Today, businesses are tending to switch from mass marketing and product diversification marketing to target marketing.

8. Market segmentation is a job that every business should do.

9. A concentrated marketing strategy can bring high profits to businesses, but safety in business is not high.

10. Undifferentiated Marketing strategy has the advantage that it helps businesses save costs. 11. To implement product positioning, businesses need to conduct market segmentation and select target markets

13. Market segmentation is to divide the market into groups of buyers who have similar demand characteristics for a certain product.

True False and explanation. Help fast

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