Question
2. The sales force at Inventron Technologies is faced with a demand from an important customer that is in direct conflict with company policies. The
2. The sales force at Inventron Technologies is faced with a demand from an important customer that is in direct conflict with company policies. The customer wants several product modifications with no change in price.
a. What can your sales rep do to handle this conflict?
b. As the sales manager, what can you add or do to help resolve this situation?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
