2. To determine the best price for a product, what must be done? 1. establish pricing goals b. estimate demand, costs, and profits c. choose a price strategy to determine the base price d. fine-tune the base price with pricing tactics e. Both A and B f. All of these I 3. The shipping costs passed on to the customer for sending and receiving Netflix discs are determined by and are included in the subscription fee. a. FOB origin pricing b. uniform delivered pricing c. zone pricing d. basing-point pricing 4. When Netflix proposed shifting their disc rental services to a separate business but keeping the price the same for customers who chose to keep both services, Netflix was offering price a. fixing b. leading c. bundling d. baiting