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Question 33 1 pts a category of IMC research, is used to diagnose possible communication problems before a campaign begins. Message pretesting Creative concept research
Question 33 1 pts a category of IMC research, is used to diagnose possible communication problems before a campaign begins. Message pretesting Creative concept research Product conceptualization Message posttesting Strategy research Question 37 1 pts Investigators use to encourage consumers to openly discuss their thoughts and feelings in response to questions from an interviewer. qualitative research contingency analysis simulations field tests clutter tests
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