2. Understanding Project Failure You are the director of project management for Stello, a global manufacturer of high-end writing instruments. The company sells to primarily high-end customers, and the average price for one of its fine writing instruments is about $350. You are currently implementing a new customer relation- ship management system, and you want to do everything you can to ensure a successful systems development effort. Create a document summarizing the primary reasons this project could fail, along with your strategy to eliminate the possibility of system development failure on your project