$2$ Use It

You work for a retail chain that recently experienced a data breach, resulting in the exposure of customers' email addresses, mailing addresses, and even some credit card numbers. Identify the type of impact on the business identified in each consequence of this data breach.

Sales activity for the quarter drops by $22\%,$ a tough hit in the middle of a holiday shopping season.

Shareholders experienced a $19\%$ drop in share value in the $24$ hours after the breach was publicized.

Your company's customer service line is slammed with phone calls from angry customers wanting to know if their data is included in the breach.

Your company's IT operations team works around the clock to identify how the breach occurred and implement needed patches to prevent further damage.

The company offers one year of consumer credit monitoring for customers