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2. What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B buy- ing process discussed in this chapter?
2. What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B buy- ing process discussed in this chapter? Use buying iPads for personal use versus buying more than 100 iPads for a firm to illustrate the key point
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Bitcoin Wallet
Authors: Lamont Zywiec
1st Edition
979-8355415426
