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2. What extrinsic and intrinsic cues would be used in assessing the perceived quality of AirAsia's company, and how would you as a consumer

2. What extrinsic and intrinsic cues would be used in assessing the perceived quality of AirAsia's company, and how would you as a consumer use extrinsic or intrinsic cues to improve the perceived quality of AirAsia's company?

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