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2,000 word digital marketing plan for the fictional brand you made in your group. (Thursday 28th April @ 11am) Plan should outline: Strategy should cover

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2,000 word digital marketing plan for the fictional brand you made in your group. (Thursday 28th April @ 11am) Plan should outline: Strategy should cover (minimum): The brand and its core business. Search Engine strategy. Goals the brand seeks to achieve. Social Media strategy. Challenges the brand faces. Required content to support search & social. Digital marketing strategy to achieve the goals. Success metrics. Outline of how success will be measured

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