Question
202. When TELUS decided to build a new arm of their company, TELUS health, to help make a universal patient chart they knew that the
202. When TELUS decided to build a new arm of their company, TELUS health, to help make a universal patient chart they knew that the first people to be impacted would be doctors and hospitals. After they built the first iteration of the program, TELUS sought data on the relationship that patients had with their doctors. Essentially they wanted to gather how much switching patients did. This shows that TELUS was in which phase of the CRM process?
- marketing research
- customer support
- business development
- redefining relationship
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
