2-1 (2 point) What is the conversion rate? 2-2 (3 points) Please calculate the following three step-to-step micro-conversions 1. Rates \& Availability Review Itinerary (1 point) 2. Review Itinerary Guest Info (1 point) 3. Guest Info Confirmation (1 point) 2-3 (5 points) You believe that if you offered a 10% discount on all bookings, the conversion rate would increase to 5.5%. Would this increase or decrease revenue? How much? This would (increase/decrease) revenue New expected revenue =( ) 2-4 (5 points) You believe that if you offered a 15% discount on all bookings, the conversion rate would increase to 7%. Would this be a profitable action if the gross margin on booking (before the 10% discount) is 50% ? (show your works) 2-1 (2 point) What is the conversion rate? 2-2 (3 points) Please calculate the following three step-to-step micro-conversions 1. Rates \& Availability Review Itinerary (1 point) 2. Review Itinerary Guest Info (1 point) 3. Guest Info Confirmation (1 point) 2-3 (5 points) You believe that if you offered a 10% discount on all bookings, the conversion rate would increase to 5.5%. Would this increase or decrease revenue? How much? This would (increase/decrease) revenue New expected revenue =( ) 2-4 (5 points) You believe that if you offered a 15% discount on all bookings, the conversion rate would increase to 7%. Would this be a profitable action if the gross margin on booking (before the 10% discount) is 50% ? (show your works)